Introducing our exciting and diverse range of e liquids that gives you thousands of choices to explore. We have selected vape juice collections from leading UK e liquid brands like Vampire Vape, Vapouriz, Riot Squad & Doozy Vape as well as popular brands from all over the world. Our high VG, high PG and 50/50 e liquids are available in a variety of flavours and nicotine strengths. There’s something for every vaper to enjoy including 10ml bottles, nicotine-free shortfills & nic salts flavours - and all are fully TPD compliant. Our special offers and multi-buy deals give you the amazing value you need to vape the best e liquid without busting your budget.
E-liquid is the flavoured liquid that is added to the tank or pod of an electronic cigarette. When the device is fired, the coil inside heats up the e liquid and vaporises it so that you can inhale it.
E liquids are a blend of propylene glycol (PG), vegetable glycerin (VG) and flavouring. Most also feature nicotine.
VG (vegetable glycerin) and PG (propylene glycol) are the principal ingredients in e liquids for vaping. Both substances are flavourless, food-grade and safe. You can find out more in our PG/VG ratios explained guide.
E liquids feature a blend of propylene glycol (PG) and vegetable glycerin (VG) that is known as the base liquid. The PG and VG can be featured in different proportions and those proportions are known as the base liquid ratio. The ratio of each ingredient is expressed as a percentage on the e liquid packaging. A 50/50 base (also expressed as 50:50 or 50PG/50VG) is 50% PG and 50% VG.
It is the proportion of VG and PG in an e liquid which dictates whether it is suitable for your device. Sub ohm coils (coils with a resistance of less than 1.0ohm) are compatible with e liquids that are at least 60% VG. Higher resistance coils are compatible with e liquids that are at least 50% PG. Some of the most popular Aspire coils for example, are 1.6ohm and 1.8ohm.
Sub ohm coils are compatible with e liquids that are at least 60% vegetable glycerine (VG). This may also be expressed as 60VG or 60VG/40PG.
You should choose an e liquid which boasts a flavour that you enjoy and a nicotine strength that satisfies your cravings. You must also select a vape juice that is appropriate for your device. E liquids that are at least 60% VG are suitable for coils with a resistance of less than 1.0ohm. E liquids that are at least 50% PG are suitable for coils with a resistance of 1.0ohm or higher. Our product listings provide the information you need to make the right choice.
E-liquids are not tobacco and do not produce tar or carbon monoxide when vaped. The nicotine added to e liquids has usually been extracted from a plant from the same family as the tobacco plant and sometimes from the tobacco plant itself.
All genuine, branded e liquids sold in the UK and the EU must adhere to strict regulations regarding the safety of their ingredients. Manufacturers must declare the ingredients of their products and the products are rigorously tested before being approved for sale. Regulated products will not contain toxic ingredients. E liquids sold outside of the UK and EU may not be regulated. Black market e liquids certainly won’t be. These products could contain toxic ingredients such as diacetyl.
All genuine, branded e liquids sold in the UK and EU are stringently regulated, rigorously tested and safe. E liquids sold outside of the UK and EU may not be subject to the same degree of testing and regulation and so could contain unsafe ingredients. Unfortunately, the products of leading brands are often faked, and the counterfeit vape juices may contain toxic ingredients.
The nicotine in e liquids can be absorbed through the skin. This is not a safety concern as the amount absorbed would be very small. However, when nicotine contacts your skin it can cause irritation.
Not all e liquids feature nicotine, but many do, and you can choose from a variety of nicotine strengths. These are expressed either as the number of milligrams of nicotine per millilitre of liquid such as 10mg, or as a percentage with 10mg being 1%. The maximum strength permitted is 20mg (2%). When you first start vaping, the strength you need will depend on how heavily you smoked. If you were a heavy smoker, you may require a nicotine strength of 18mg or 20mg but if you were a lighter smoker, 12mg or 10mg could suffice. You should reduce the nicotine strength you vape over time.
A nicotine strength of 20mg is strong. 20mg is the highest nicotine strength permitted by law in the UK.
3mg is the lowest nicotine strength available with most e liquids, apart from e liquids that are nicotine-free. However, if your device features low resistance coils, it will produce a large amount of vapour. The more vapour you inhale, the more nicotine you will absorb. Even a strength of 3mg can give you satisfying hits.
There are two types of nicotine – freebase nicotine and salt nicotine (commonly known as nic salts). Freebase nicotine delivers the most noticeable throat hits while salt nicotine gives you smoother hits and quicker relief of your cravings.
If your e liquid has changed colour, this is most likely to be because it contains nicotine, and the nicotine has oxidised. Oxidation is a natural chemical reaction that occurs when nicotine is exposed to the oxygen in the air. It does not impact the safety of the e liquid. Over time the nicotine in e liquid may oxidise, even if the bottle hasn’t been opened.
Vaping is much safer than smoking but may not be 100% safe. Certainly, vaping e liquid that does not feature nicotine would be safer than vaping juice with nicotine. This is because nicotine is a toxic substance that can raise your heart rate and it is highly addictive.
When you lose the ability to taste e liquid, the condition is known as vaper’s tongue. It is a type of olfactory fatigue where your brain has ceased processing sensory information from your tongue. This could occur either because you’re constantly subjecting your palate to a single flavour or because you’re changing e-liquid flavours often and that has overloaded your senses.
Many e liquids contain nicotine which is an addictive substance that is toxic in high concentrations. E liquids sold in the UK do not contain a high enough concentration of nicotine to be harmful. But chain vaping a high strength e liquid can result in you absorbing too much nicotine in a short period of time and this may cause headaches or feelings of nausea.
Flavour is a matter of personal taste and what pleases one vaper may not be the best choice for someone else. In general, fruit flavours are the most popular choices and the most popular picks of all are e liquids that feature blends of fruit, aniseed and menthol notes. These include Vampire Vape’s Heisenberg, a much-copied flavour that most vapers seem to like. Blue raspberry flavours are also incredibly popular, but you may prefer menthol flavours or dessert blends.
No e liquid flavour can be considered to be better than any other as flavour is a matter of personal taste. O