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Ruthless E Liquid

Ruthless in Pursuit of Flavour; Original, delicious and eminently cool, Ruthless e juice will add a new dimension to your vaping experience. If you haven’t tried this juice yet, what are you waiting for? It’s time to get Ruthless! The flavours are all fruit based but if that doesn’t sound especially exciting, bear with us! These are fruit vapes with unique twists which have been taking the vaping world by storm. Characterised by unusual cocktails, surprising notes and a high VG base for impressive clouds, Ruthless liquid offers plenty to please your palate.

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Ruthlessly cooking up a storm

The team at Ruthless have been busy cooking up amazing flavours since 2011. CEO Allen Querido attended culinary school but could not have envisaged that it would be e liquid recipes which would be the foundation of his success!

Querido and good friend Ramon Barredo were introduced to e cigarettes when visiting family in the Philippines. Both were smokers and whilst Querido only indulged occasionally, Ramon was up to a pack a day and had struggled to quit the habit. He was handed a vaporizer by a cousin and then everything changed.

Back in their native California, the dynamic duo learnt more about vaping but found themselves unimpressed with the available flavours. There were certainly plenty to choose from but Querido and Barredo felt that the e liquids lacked any imagination. So, they set about mixing their own more creative juices.

Ruthless E liquid - California kitchen

Having invested in some flavourings, the enterprising pair got to work in Barredo’s kitchen. They came up with several recipes that they believed possessed the wow factor. A local vape shop agreed to sell their juice and within months it was selling like hot cakes. Ruthless had outgrown the domestic kitchen and moved to a small warehouse in La Puentes. They should have called it The Pleasure Factory!  Ruthless liquid was about to move to another level.

Querido and Barredo offered their premium vape products to more and more stores and promoted the brand via social media. The fabulous juice was gathering an enthusiastic following and many outstanding reviews. Just a year later, the company had outgrown the little warehouse and was relocated to a manufacturing centre in Walnut together with a distribution facility in San Dimas. A third move is now on the cards and this will enable all aspects of the operation to be housed under one roof.

The Ruthless recipe for Success

The Ruthless brand remains incredibly popular and offers flavours which vapers across the globe clearly love. The vaping world is in a constant state of flux and you don’t maintain your position at the top of the tree without offering consistently excellent quality. Ruthless is no one hit wonder!

Every Ruthless Vapor ejuice is made using only the finest ingredients including the best available nicotine. Each flavour must satisfy Querido’s demanding palate and he continues to work on new recipes in the Ruthless laboratory. The bases are mixed using USP-grade propylene glycol and vegetable glycerine and all of the Ruthless e liquids are diacetyl and acetyl propionyl free.

Ruthless has become something of a lifestyle brand but one with considerable substance behind the hype. The premium ejuice flavours are exceptional, the ingredients are of the highest quality and the packaging looks super-cool. Think Relentless with a touch of Metallica!

Available in several nicotine strengths, Ruthless juice offers something for every vaper. The VG/PG balance varies according to what works best for each flavour, but most Ruthless varieties feature a high VG content for voluminous clouds. As some of the bases are as high as 90VG, ejuice by Ruthless is not the best choice for vape pens and beginner’s electronic cigarettes. For those with a sub ohm vape tank, Ruthless liquid will hit the spot nicely.

What’s on the menu?

Ruthless EZ Duz It - an uber-refreshing blend of strawberry and watermelon

Ruthless EZ Duz It On Ice - strawberry and watermelon with a surprising hint of mint

Ruthless Swamp Thang - zingy and sharp hard apple hard candy flavour

Ruthless Slurricane - a mega blast of papaya, guava and peach

Ruthless Jungle Fever - a mango, pineapple and citrus cocktail fit for Tarzan

Ruthless Grape Drank - fun and funky sweet grape soda flavour

Ruthless Rise -  an oriental fusion of mango and lychee with a hint of jackfruit

Ruthless Rise on Ice - mango and lychee with a menthol kick. This is menthol ejuice to savour!

If you appreciate fruity juice, Ruthless premium ejuice flavours are pure vaping heaven! Every e liquid is worth trying for the amazing taste and then there are the impressive clouds! 

Ruthlessly nicotine-free

Ruthless Vapor liquid has been proving so popular that we have no expanded our offering to include Ruthless nicotine-free flavours if you prefer your vape juice without the addictive chemical. Here the bases are all 60VG. You get 50ml of fabulous flavour in every 60ml ejuice bottle and so there’s room for your nicotine shot but remember, nicotine is an addictive substance.  The collection isn’t confined to fruit flavours, so say hello to Ruthless tobacco juice! Here’s the delicious treats that you might like to try:

Tropic Thunda – guava and berries from the specialists in ripe vapes

Coffee Tobacco – Everything you could want in a Ruthless tobacco vape

Strizzy – A raspberry, kiwi and strawberry rockt punch of a juice

Skir Skirrr on Ice – Apple, honeydew melon and menthol to please any juice head

Dulce de Tobacco – More than juice roll upz, this one is a fusion of caramel, sweet milk and tobacco

Antidote on Ice - mango, blue raspberry and menthol for a fully-loaded eliquid

Grape Drank on Ice – sweet grape soda with a chilly finish


Ruthless nicotine salt

Watch this space because we are checking out Ruthless nic salt flavours. There may be a new collection coming to Vapekit soon in the shape of Ruthless salts! Nic salts are proving popular, putting the new Ruthless flavours at the top of our list of vapes to test.

The Great British Vape Off

All the way from California but now available right here in Blighty, the Ruthless vape ejuices collection is well worth trying. We are delighted to offer these amazing flavours here at Vapekit and urge you to indulge!  Please contribute your reviews of eliquids by Ruthless to our site so that we can spread the good news about this outstanding brand.

Is Ruthless vape juice for you?

If you vape sub-ohm and appreciate fine flavour, then the answer is yes! There are flavours to please every vaping palate in the Ruthless range from fruity Tropic Thunda to Antidote on Ice. If you have enjoyed Nasty Juice, Beard Vape Co, Cosmic Fog and Dinner Lady eliquids, Ruthless ejuices would be worthy additions to your vaping menu.

Ruthless Vape Deals

Don’t forget that you will benefit from free UK delivery if you spend more than £9 on Ruthless e liquid or anything in our range. That includes mods, vape tanks, box mods e cig starter kits, replacement coils, pod systems and any ejuice flavors! Sorry but we don’t have mech mods! You don’t need Black Friday or Cyber Monday to get great value at Vapekit!