The International Network of Nicotine Consumer Organisations (INNCO) advocates for tobacco harm reduction. Their global campaigns emphasize that adults who struggle to quit smoking should have access to these lower-risk alternatives. The organisations describes itself as "a global coalition of non-profit consumer advocate organisations". It's stated goals are:

1.  That we are recognised as legitimate stakeholders to be consulted in the formulation of any policies, laws, and regulations which impact on the modification, availability, taxation, or prohibition of low- risk forms of nicotine. 
2. Promote a globally accepted framework which acknowledges the public health benefits of low-risk forms of nicotine use based on evidence-based quantitative and qualitative science that is the foundation for risk-proportionate public health policies involving alternative nicotine products and their consumers. 
3. Shape public guidance and advice on the comparative risks of safer alternative nicotine use to ensure this is aligned with the principles of harm reduction. 
4. Work cooperatively with others to further global efforts towards the adoption of rights-based, risk-relative and balanced harm reduction strategies as a legitimate human right in a broader context.