10 Outstanding UK E-Liquid Brands
The UK vaping industry is booming with many UK brands having achieved great success.
These businesses are more than just brands. They are founded and run by real people and often those with inspirational stories.
From those affected by cancer to groups of friends helping their local community, many e-liquids brands have been established with noble aspirations.
Here we showcase 10 impressive UK brands.
1. Vampire Vape
Based in:
Blackburn
Famous for:
Award-winning e-liquids including imaginative and unique flavours. Vampire Vape's Heisenberg and Pinkman flavours are icons of the vaping world and are amongst the biggest sellers on the planet.
The backstory:
Vampire Vape was founded in 2012 by Nathan Walton and Phil Boyle, and began as an at-home passion project. Since then, it has developed into an international brand that is sold in over 80 countries around the world, and the business operates out of a 115,000 sq ft premises.
Vampire Vape has received numerous industry accolades, including:
- Best Mint/Menthol E-Liquid at the 2016 and 2018 Vapouround awards (for Heisenberg)
- Manufacturing, Innovation and Technology Excellence and Growth Business Award at the 2018 Hive Awards
- International Achievement Award 2019 – Red Rose Awards
Offering an extensive range of flavours including fruit, dessert, and drinks blends, Vampire Vape certainly gives you exciting choices. You will discover high PG, high VG, nic salt and shortfill flavours. The products are manufactured in a state-of-the-art cleanroom.
The Vampire Vape brand is now officially owned by Flavour Warehouse Ltd., which is the UK’s largest independent vape company. The company has acquired numerous other manufacturers in recent years, including Vapouriz, Total Vapour, and Premier Vaping.
2. Doozy Vape Co.
Based in:
Dewsbury, Yorkshire
Famous for:
High-quality, affordable e-liquids featuring diverse flavours.
The backstory:
Doozy Vape Co. was established in 2015 by Blackburn-born CEO and founder Imran Ismail, and the business has expanded rapidly in a short space of time.
The brand currently operates worldwide, has presented at over 40 expos, and has won numerous industry awards, including the UK Ecig Store 2021 Award for Best Overall E-Liquid Brand.
The team at Doozy Vape pride themselves on offering "a flavour for every vaper".
Now based in the town of Dewsbury in West Yorkshire, the brand continues to go from strength to strength.
Popular flavours include: Caramel Tobacco and Muffin delight.
The insider perspective:
“Within a saturated market, what makes Doozy stand out is exceptional quality that delivers every time.
“Very rarely do we put out a weak flavour in a range, let alone a range that flops. We back our product up with some of the best branded products the industry has seen.
“We have evolved over the years, and we are still a work in progress as the hard work never stops.
“The plan for this year is to continue to release more exciting ranges."
Imran Ismail, Founder and CEO, Doozy Vape Co.
3. IVG
Based in:
Preston
Famous for:
Premium tropical, fruity, and menthol e-liquids.
The backstory:
IVG (short for I Vape Great) was founded in 2016 by Ahsan Bawa, who benefitted from the vision to transform the business into a leading global e-liquid manufacturer. IVG:
- Sells to customers in over 100 countries
- Has achieved seven consecutive years of growth
- Recently recorded an estimated £100m in annual revenue for the first time
- Is based in a state-of-the-art, 80,000 sq ft facility.
IVG has won the prestigious title of ‘Best UK Brand’ at the ecigclick Awards three times – in 2019, 2021, and, most recently, in 2023.
In fact, IVG has won 50 international awards at the time of writing, which reflect its position as a global vaping superpower. Many of these accolades have been awarded for fruit, dessert and menthol blends, which are IVG specialities. These blends include special choices such as Frozen Cherries and Vanilla Biscuit.
4. Riot Squad
Based in:
Milton Keynes
Famous for:
Attention-grabbing branding, products, and messaging.
The backstory:
Riot Squad was first established in 2016.
Boasting the motto, STAND UP, BE COUNTED & NEVER BACK DOWN, this is a brand that is clearly determined to stand out from the crowd and to help smokers to quit.
The brand’s products are sold in 80 countries worldwide, and IVG has garnered many accolades including the 2019 Vapouround Award for Best Nic Salts and the 2020 Vapouround Award for Best Juice Line.
Packaged in distinct, bullet-shaped bottles, Riot Squad Bar Edition flavours are calculated to grab your attention.
Whichever aspect of Riot Squad you focus on, it is an outspoken, uncompromising brand that’s making major waves in vaping by thinking outside of the box.
Don't miss Blueberry Sour Raspberry and Grape Ice
6. Pod Salt
Based in:
Preston
Famous for:
Premium, refreshing nic salt e-liquids.
The backstory:
Pod Salt was established in 2018 to give smokers enhanced nicotine delivery and a refreshing vaping experience. The brand has proved popular and so has certainly accomplished its goals.
Pod Salt’s premium nicotine salt e-liquids, featuring an advanced nicotine formula, are currently distributed in over 50 countries.
The brand has won the coveted Best Nicotine Salt title at the Vapouround Awards two years in a row (2021 and 2022).
Pod Salt e-liquids are designed to provide exceptionally smooth draws at high nicotine strengths, and are perfect for beginners making the transition from smoking.
Whether you’re looking for a classic sweet flavour or more adventurous fusions (Peanut Butter Banana Granola, anyone?), Pod Salt offers something for every vaper.
7. Just Juice
Based in:
Preston
Famous for:
Fruity and tangy e-liquids.
The backstory:
Just Juice is another leading brand that calls Preston home, and it is the most recently establish business that we are showcasing here, having been founded in 2019.
Just Juice was established by friends and former smokers Carlos Capitan and Andrew Williamson. Both wanted to provide cost-effective, high-quality and exciting alternatives to traditional cigarettes.
Their ideas have gone down a storm, as Just Juice’s flavours are now distributed to over 40 countries worldwide and the brand won Best Up and Coming Brand at the 2022 Vapouround Awards.
The e-liquids are available in a variety of flavours, from mint and menthol to fruit and candy blends but it is the fruit flavours that are Just Juice's most popular choices.
Described as ‘insanely fruity’ by Just Juice itself, the blends will tantalise your taste buds and are easy on the throat.
Popular e-liquids:
“Here at Just Juice, we pride ourselves on delivering a truly superior vaping experience for our customers.
All our liquids are produced using only the best ingredients available on the market and are created here in the UK, meaning our customers are getting the best quality products at great value prices."
Rohin Jalota, Marketing Manager, Just Juice
8. Zeus Juice
Based in:
Birmingham
Famous for:
Unique fruit, menthol, and dessert-inspired flavours with memorable, mythical names.
The backstory:
Zeus Juice is a well-established and much-admired brand.
Paul Curtis, the brand's founder, began creating his own e-liquids from his kitchen after his wife was diagnosed with cancer. Curtis realised he needed to stop smoking and his early attempts at mixing eventually led to the founding of Zeus Juice.
Zeus Juice Ltd. was officially registered in 2014, and since then it’s become a brand famed for its premium quality e-liquids not to mention flavour names that reference Greek mythology such as Athene and Midas.
Zeus Juice has certainly shown it has the Midas touch in recent years as it has scooped many industry awards including Best Branding and Marketing Award at the Vapouround Awards.
The business is based in Birmingham and boasts an international network of wholesalers and distributors. Not bad for a brand that started in a domestic kitchen!
The insider perspective:
“Zeus is a unique brand because it started when vaping was first born in the UK. Not only that, it started with a husband and wife needing to find a healthier alternative to smoking and a love for Greek mythology.
Recognised as the creators of the original all-day vape and the brand behind the world’s best fruit flavour – Adonis – Zeus’ mission has always been to offer a practical alternative for those looking to quit smoking traditional cigarettes without compromising on satisfaction, flavour or taste.
Looking at the bigger picture, Zeus has and always will continue to support people in their journey of quitting smoking and choosing a healthier lifestyle.
Commercials aside, Zeus’ heart and soul sits in the mission of getting people off cigarettes!”
Paul Curtis, CEO, Zeus Juice
9. Dinner Lady
Based in:
Blackburn
Famous for:
Classic dessert blends, as well as fruity, menthol, and tobacco flavours.
The backstory:
Dinner Lady was founded in 2016 by local businessman Mohammed Patel. That same year, the brand launched its now-iconic Lemon Tart flavour, which made it a household name almost overnight.
Since then, it’s launched a sizeable range of e-liquids that are sold in over 100 countries.
The Lancashire brand has evolved diverse blends including fruity combinations and classic tobacco vapes. It is known worldwide for its vibrant, innovative vaping products.
Dinner Lady products are mixed in a state-of-the-art manufacturing facility under stringent quality control measures, with over 200 people working to maintain the brand’s standards of excellence.
Dinner Lady’s innovation has not gone unrecognised within the industry, as it’s picked up several big awards including Best Vaping Brand at the 2022 Vapouround Awards.
If you haven't tasted the iconic Lemon Tart, where have you been?
10. Vapouriz
Based in:
Guildford
Famous for:
World-class tobacco and menthol e-liquids.
The backstory:
Vapouriz was founded in 2011 by Brett Horth.
At the time of writing, the range features over 50 different flavours.
Vapouriz e-liquids are manufactured by Vapour Labs (a Vapouriz company) in a state-of-the-art fully automated bottling plant. Incredibly, this plant boasts a production capacity of over two million bottles of e-liquid per month!
Popular e-liquids:
Don't miss Classic Tobacco, Millionaires Menthol, or Strawberry Bliss.
Explore our full range of e-liquids
We are delighted to bring you many exciting e-liquid collections. There's much to sample and we are confident you will discover the flavours that will become your favourites. Whether you favour fruit, tobacco, dessert, candy or menthol flavours, we have special blends that will light up your vaping life.