What about flavour?
There is no doubt that the flavourists of the leading brands spend a great deal of time creating and perfecting their blends. Manufacturers of the more costly vape juices will devote a considerable amount of time to conducting taste tests to ensure that the flavours really work. Experimentation and taste testing comes at a cost. This is reflected in the price of the more expensive e-liquid flavours.
Clearly it wouldn’t be possible for the producers of one pound e-liquids to devote so much time and money to experimenting with flavour.
For this reason, cheap e-liquid ranges tend to feature less complex and original flavour profiles. That doesn’t mean that the £1 e-liquid won’t taste great. But you will be choosing between blueberry, menthol, cherry and spearmint e-liquids rather than New York Cheesecake and Banana Split.
If you favour single note fruity profiles, refreshing menthol e liquids or tobacco flavours, you will find plenty to please in the one pound e liquid ranges. Indeed, those ranges enable you to choose your juice from surprisingly lengthy vaping menus. You won’t benefit from complex blends, but you can enjoy amazing variety.