World Leading Brits
Consumers and businesses, politicians and health organisations have ways of doing things. Over time, preferences are formed and best practices honed. Then, once in a while, something new is created. Something new and instantly recognisable as being far superior to that which went before – a disruptive technology sweeping away old habits and procedures. A disruptive technology like vaping. How Britain adapted when faced with an electronic substitute to tobacco will form book chapters in years to come.